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Adidas Reportedly Axes National Pride While Signing Alleged $10.7 Million Apparel Deal with Mercedes
The SportsRush· 4 hours agoAdidas is making its foray into the world of F1 as they have reportedly signed a deal with Mercedes...
Mercedes to finalise $11m F1 deal with Adidas
Sports Mole· 24 hours agoBack in April, it was reported that with Lewis Hamilton set to join Ferrari next year, Mercedes would need to find new fashion sponsors to replace Puma and Tommy ...
Which Fashion Brands Are Most in Tune With Their Customers?
The Business of Fashion· 4 hours agoIn the past, fashion brands could tightly control their perception with carefully managed public...
Fashion’s AI Dilemma Is Getting Worse
The Business of Fashion· 4 hours agoWhen nylon bag maker Baggu debuted its collaboration with the equally buzzy label Collina Strada last week, the two brands were expecting a smash hit....
