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Analysis: New screens, old strategy. Streamers like Netflix, Apple turn to good old cable bundling
USA TODAY via Yahoo Canada News· 2 months agoThe Dispatch provides fact-based reporting and commentary on politics, policy and culture – informed by conservative principles. More streaming companies turn to bundling as the industry faces ...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance Canada· 2 months agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business...
Murdoch Partner Helps Asia’s Richest Man Build a Media Empire
Bloomberg via Yahoo Finance Canada· 3 months ago(Bloomberg) -- On a breezy April evening some 45,000 Indian Premier League cricket fans are packed...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo Canada News· 4 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
The next phase of the war between Walmart and Amazon will be fought on your TV
Business Insider via Yahoo Canada News· 4 months agoWalmart's $2.3 billion acquisition of Vizio broadens the retail giant's advertising reach as it...
Netflix Packs on More Than 13 Million Subscribers in Q4, Well Above Expectations
Variety via Yahoo Canada News· 5 months agoNetflix extended its lead as the world’s biggest premium video-streaming platform — pulling in a...
Fox Ad-Sales Chief Marianne Gambelli to Retire, Succeeded by Jeff Collins (EXCLUSIVE)
Variety via Yahoo Canada News· 6 months agoMarianne Gambelli, one of the few remaining senior ad-sales executives in the TV industry who held...
After The “Great Netflix Correction”, Streaming Looks To Find New Pragmatic Footing
Deadline via Yahoo Canada News· 7 months agoAfter last year’s Great Netflix Correction, the streaming sector in 2023 entered a decidedly more...
Disney To Buy Out Comcast’s Hulu Stake For At Least $8.6 Billion
Deadline via Yahoo Canada News· 8 months agoDisney, as expected, is going all in for Hulu. A day after the streamer co-owned by Disney and...
Streamers Team Up to Lobby D.C., But Skeptics Say They Want to Head off Regulation
The Wrap via Yahoo Canada News· 9 months agoThe Streaming Innovation Alliance, which includes Netflix, Disney and Max, is the first-ever...