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How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
WWD· 7 days agoBefore dropping its Cooling Water Jelly Tints on Feb. 6, Milk Makeup‘s internal team knew they had a...
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
WWD via Yahoo News· 7 days agoHow makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have...