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Google U-turns on Privacy Sandbox endeavor, deciding that cookies won't be replaced after all -...
TechRadar· 5 days agoSeveral years ago, Google boldly set out to replace third-party cookies in its Chrome browser (the...
Ad tech reacts to Google ending cookie deprecation
Axios· 5 days agoAd tech executives and investors expect near-term confusion, but a future not reliant on internet-tracking cookies after Google announced it will no...
Google’s 'shortsighted' decision to halt plans to kill Chrome third-party cookies is proof Apple was...
Tom's Guide· 5 days agoA decision that isn’t just going to throw the privacy trust issue back into the faces of users, but proves Apple's new dystopian ad was right. This all started in 2020, when Google& ...
Google has changed its mind about dropping support for third-party cookies in Chrome, after years of...
PC Gamer· 5 days agoFor a while, there was a moment when it looked like Google was going to do what appeared to be the...
Google No Longer Plans to Eliminate Third-Party Cookies in Chrome
MacRumors· 6 days agoGoogle announced its cookie updates in a blog post shared today, where the company said that it...
Google Keeps Cookies in Chrome, Citing Advertiser Needs and Privacy Sandbox Initiative - EconoTimes
EconoTimes· 5 days agoGoogle revealed on Monday its decision to retain third-party cookies in Chrome, addressing concerns from advertisers about data collection while navigating ...
Google's latest Privacy Sandbox gambit could pit user choice against tracking
TechCrunch· 5 days agoIn a material development that will likely have a big impact on online business models, Google is no...
Google U-turn over long-running plan to ditch cookies
BBC via Yahoo Canada News· 5 days agoAnd Katie Eyton, chief ethics and compliance officer at Omnicom Media Group UK, said how Google...
Google Abandons Plan to Phase Out Tracking Cookies
Social Media Today· 6 days agoGoogle has now announced that it won’t actually be retiring cookies after all. The years-long back and forth, which has seen Google delay the cookie phase ...
The Third-Party Cookie Pardon | AdExchanger
AdExchanger· 3 days agoJust as Google seemed to be ready to pull the plug on third-party cookies, it reversed its course. On Monday, it announced Chrome would instead explore ...