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    • The Inexact Science of Box Office Projections

      The Inexact Science of Box Office Projections

      New York Times· 20 hours ago

      The idea that studios should know in advance how a film will perform — down to a specific dollar figure — was promoted by the Coca-Cola Company, which...

    • 7 Impressive Facts About Marlene Dietrich

      7 Impressive Facts About Marlene Dietrich

      Mentalfloss· 1 day ago

      After appearing in several German silent films in the late 1920s, Dietrich was lured to Hollywood by Paramount Pictures, whose executives were looking...