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Why Apple’s iPad Ad Fell Flat: Company Failed to Understand It Conjured Fears of ‘Tech Kind of...
Variety via Yahoo Canada News· 2 months agoApple misread the room. Long seen as the gold standard in marketing, the tech giant did a face-plant...
Apple’s culture crush advert shows why Big Tech just doesn’t get it
Evening Standard via Yahoo Canada News· 2 months agoSickly strip lighting flickers on in a grey concrete room as the strains of All I Ever Need is You...
Opinion: Why Apple’s iPad ad hit such a nerve
CNN via Yahoo Canada News· 2 months agoEditor’s Note: Bill Carter covered the media business for more than 25 years at The New York Times. He has also been a contributor to CNN, and the author...
Apple’s ‘crush’ advert annoys people across the generations – that’s why it misfired
The Conversation via Yahoo Finance Canada· 2 months agoAfter the dust settled, Apple accepted the ad didn't land as it hoped. Apple There is a fine line...
The Morning After: Apple apologizes for its iPad Pro ad that crushed human creativity
Engadget via Yahoo Canada News· 2 months agoThe biggest news stories this morning: How to watch Google's I/O 2024 keynote, Apple apologizes for...
Why Apple's New iPad Pro Ad Has Sparked Backlash
Time via Yahoo Canada News· 2 months agoApple’s new iPad Pro ad begins with the ticking of a mechanical metronome, which is a device used to help musicians keep track of timing. Then it cuts to...
Welcome to the AI dystopia no one asked for, courtesy of Silicon Valley
CNN Business via Yahoo Finance Canada· 2 months agoA couple of weeks ago, I rewatched Jurassic Park for probably the 10th time since the movie came out...
Apple’s “Sorry” For That Much Criticized Crushing iPad Ad, But Maybe Not Too Sorry – Update
Deadline via Yahoo Canada News· 2 months agoUPDATE, 3:08 PM: Apple CEO Tim Cook’s X post on the much condemned “Crush” ad for the new iPad Pro...
Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad
Engadget via Yahoo Canada News· 2 months agoApple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash —...
Apple’s New Ad Showing Machines Crushing Human Creativity Is a Bit on the Nose
Futurism via Yahoo Canada News· 2 months agoPressed A new iPad ad shows a hydraulic press crushing beloved creative objects — and, perhaps, our...