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Meet the People’s Princesses of BeautyTok
WWD· 19 hours agoIn beauty, it’s the creators — as well as the content — that are king — and beauty’s most influential cohort is rapidly becoming more niche. There are...
Taking the Pulse of Beauty M&A 2024: Makeup Is Off to Slow Start, but New Skin Care Players Are...
WWD· 4 days agoSkin care, meanwhile, is showing signs of life with Byoma venturing into market, and rumors swirling...
Inside the Creative Minds of 6 MAC Makeup Artists Around the Globe, From Terry Barber to Romero...
WWD· 4 days agoBy the time he made his way to the artist counter at MAC, Terry Barber had been fired from nearly...
A Day in the Life of MAC’s Newest London Store
WWD· 5 days agoLONDON — The MAC Cosmetics store at Battersea Power Station is the brand’s newest London branch. While the store’s exterior fits the building’s...
Moving at MAC Speed
WWD· 5 days agoThe number one prestige makeup company globally, MAC is celebrating its 40th anniversary.
The Vision Behind MAC Viva Glam’s Next 30 Years
WWD· 5 days agoThirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand’s 40th anniversary...
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
WWD· 5 days agoBefore dropping its Cooling Water Jelly Tints on Feb. 6, Milk Makeup‘s internal team knew they had a...
How MAC Stays Tapped Into Culture
WWD· 5 days agoFrom Madonna’s concert-lasting red lip to “Wicked” green to “Euphoria” skin and countless runway shows in between, MAC Cosmetics doesn’t just have its...
