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TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo Canada News· 4 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
‘60 Minutes’ Chief On Embracing YouTube, Navigating Paramount Unease & Updating Show’s Election...
Deadline via Yahoo Canada News· 5 months agoEXCLUSIVE: Few people embody the act of balancing legacy media with the digital frontier quite like...
Travis Kelce was one of NFL's dudeliest dudes. Taylor Swift shot him into the stratosphere.
USA TODAY Sports via Yahoo Canada Sports· 5 months agoWhen Taylor Swift said yes to Travis Kelce, it provided far more than a romantic diversion for the...
The next Republican primary debate could put NewsNation on the map
LA Times via Yahoo Canada News· 7 months agoAfter a rocky start, the nascent cable news network has a chance to make a major impression on...
Taylor Swift helped boost NFL ratings, but her power extends far beyond the league
Yahoo Finance· 9 months agoThe Taylor Swift economy is in full effect. Especially for the NFL. The pop star, who is rumored to...
Travis Kelce-Taylor Swift dynamic might be distracting for Chiefs fans, but ... enjoy
Kansas City Star via Yahoo Canada News· 9 months agoTake a surreal merger of disparate worlds, a fusion of compelling forces at the zenith of their...
The Taylor Swift effect: 'Miss Americana is turning Travis Kelce into America’s sweetheart'
Yahoo Sports· 9 months agoTravis Kelce’s introduction to the Taylor Swift effect came the day after her surprise appearance at...
NFL-The 'Taylor Swift effect' brings spending boost to football
Reuters via Yahoo Finance Canada· 10 months agoThe "Swift Effect" will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York on Sunday, as a connection between pop music phenomenon Taylor Swift and NFL tight ...
NFL begins post-Tom Brady era, but league's TV dominance might only grow stronger
USA TODAY Sports via Yahoo Canada Sports· 10 months agoEditor’s note: Follow all the NFL Week 1 action with USA TODAY Sports’ live coverage. Whether Tom...
‘Scream VI’ Even Louder With $44M+ Franchise Opening Record, ‘Creed III’ Punching $101M+ – Sunday...
Deadline via Yahoo Canada News· 1 year agoSUNDAY AM: Paramount/Spyglass Media‘s Scream VI is at a new opening high this morning at $44.5M,...