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Shohei Ohtani Announces New Balance Deal, Says He Wants to 'Change the Game' with Activewear Brand
People via Yahoo Canada News· 1 year agoNew Balance Los Angeles Angels star Shohei Ohtani is entering the shoe game! The two-time MLB...
Jamal Murray Leveled Up a Courtside Fit with New Balance's Crispest Kicks
GQ via Yahoo News· 7 months agoJustin Tafoya / Stringer The voracious, insatiable, seemingly never-ending hype cycle of the New...
Chase Young signs endorsement deal with New Balance as brand's first NFL athlete
USA TODAY Sports via Yahoo Canada Sports· 1 year agoChase Young missed most of the 2022 NFL season with a knee injury, but the former Ohio State...
CEO Talks: New Balance Chief Joe Preston Hopes to Double Sales to $10 Billion
WWD via Yahoo News· 2 years agoJoe Preston is a New Balance lifer. The president and chief executive officer of the sports brand...
The Best Sneakers of the 2024 NBA Playoffs (So Far)
GQ via Yahoo Canada Sports· 2 months agoPhotographs: Getty Images; Collage: Gabe Conte We're now well into the second round of the NBA playoffs. A slew of future hall-of-famers have gone home...
New Balance CEO on brand momentum: 'We're attracting a younger consumer'
Yahoo Finance· 2 years agoNew Balance is seeing searches for its brand surge this year, resulting in record third-quarter...
Dejounte Murray: Trae Young wanted me as bad as I wanted to go over there to help
Hoops Hype via Yahoo News· 2 years agoAfter becoming an All-Star for the first time with the Spurs, newly acquired Hawks guard Dejounte...
Russell Westbrook agrees to two-year deal with Clippers, who also trade for K.J. Martin
LA Times via Yahoo Canada Sports· 1 year agoFree agent point guard Russell Westbrook is returning to the Clippers after agreeing to a two-year...