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The Vision Behind MAC Viva Glam’s Next 30 Years
WWD· 3 days agoThirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand’s 40th anniversary...
A Day in the Life of MAC’s Newest London Store
WWD· 3 days agoLONDON — The MAC Cosmetics store at Battersea Power Station is the brand’s newest London branch. While the store’s exterior fits the building’s...
Moving at MAC Speed
WWD· 3 days agoThe number one prestige makeup company globally, MAC is celebrating its 40th anniversary.
How MAC Stays Tapped Into Culture
WWD· 3 days agoFrom Madonna’s concert-lasting red lip to “Wicked” green to “Euphoria” skin and countless runway shows in between, MAC Cosmetics doesn’t just have its...
Inside the Creative Minds of 6 MAC Makeup Artists Around the Globe, From Terry Barber to Romero...
WWD· 3 days agoBy the time he made his way to the artist counter at MAC, Terry Barber had been fired from nearly...
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
WWD via Yahoo News· 3 days agoHow makeup's heaviest hitters — E.l.f. Beauty, Milk Makeup and Benefit Cosmetics among them — have...
The Latest Beauty Executive Moves at Amorepacific, Jolie, Virtue Labs and More
WWD via Yahoo News· 6 days agoToni Lakis Nest New York has named Toni Lakis as chief creative and brand officer. Having previously...
