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TelevisaUnivision Ready to Do Ad Deals On Nielsen Measurement Data Others Won’t Embrace
Variety via Yahoo Canada News· 1 year agoSpanish-TV giant TelevisaUnivsion wants to speak a different language than its English-speaking...
TV Ad Sales Leaders: Meet the Key Upfront Execs
Variety via Yahoo Finance Canada· 2 months agoThe turmoil in TV and advertising has been reflected in a high level of turnover among top TV ad sales executives, so media buyers will be doing business...
TV’s Latest Epic Battle: Upstart Audience Measurement Firms Take Aim at Nielsen’s Ratings Dominance
Variety via Yahoo Canada News· 3 months agoThe day after the Super Bowl typically brings with it another kind of celebration: Nielsen’s annual...
CBS Signs Up to Create Ad Deals That Promote TV Shows As Part Of The Pitch
Variety via Yahoo Canada News· 1 year agoWhat if TV advertising meant something other than buying commercials that run on TV? Paramount...
The next phase of the war between Walmart and Amazon will be fought on your TV
Business Insider via Yahoo Canada News· 4 months agoWalmart's $2.3 billion acquisition of Vizio broadens the retail giant's advertising reach as it...
Five TV Giants Aim to Certify New Audience-Measurement Technologies With Joint Venture
Variety via Yahoo Canada News· 1 year agoOne of the biggest media-industry battles in recent months has been the one for control of how TV...
2022 Was a Year of Hard-Earned Lessons for Streamers – Here Are the 5 Biggest Ones | Charts
The Wrap via Yahoo Canada News· 2 years agoAfter a tough year for streamers in 2022, the industry as a whole is faced with two major questions...
Charlie Collier Jumped From TV to Roku. He Hopes Advertisers Will Do the Same
Variety via Yahoo News· 1 year agoAfter an enviable career working for traditional TV outlets, Charlie Collier surprised many a media...
Big Streamers Hungry for Ad Dollars, but Some Commercials Prove Tough to Digest
Variety via Yahoo Canada News· 12 months agoWelcome to one of the strangest battles in all of Hollywood’s earth-scorched streaming wars. Tune...
Netflix (NFLX) Might Plan to Make Kids Shows, Movies Ad-Free
Zacks via Yahoo Finance Canada· 2 years agoNetflix NFLX is reportedly planning to remove ads during kids’ movies and TV series, keeping kids...