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Moving at MAC Speed
WWD· 6 days agoThe number one prestige makeup company globally, MAC is celebrating its 40th anniversary.
A Day in the Life of MAC’s Newest London Store
WWD· 6 days agoLONDON — The MAC Cosmetics store at Battersea Power Station is the brand’s newest London branch. While the store’s exterior fits the building’s...
The Vision Behind MAC Viva Glam’s Next 30 Years
WWD· 6 days agoThirty years and over $500 million raised since its inception, MAC Cosmetics is upping the ante on Viva Glam. In tandem with the brand’s 40th anniversary...
How MAC Stays Tapped Into Culture
WWD· 6 days agoFrom Madonna’s concert-lasting red lip to “Wicked” green to “Euphoria” skin and countless runway shows in between, MAC Cosmetics doesn’t just have its...
Inside the Creative Minds of 6 MAC Makeup Artists Around the Globe, From Terry Barber to Romero...
WWD· 5 days agoBy the time he made his way to the artist counter at MAC, Terry Barber had been fired from nearly...
How TikTok Fueled the ‘Drop Culture-ification’ of Makeup
WWD· 6 days agoBefore dropping its Cooling Water Jelly Tints on Feb. 6, Milk Makeup‘s internal team knew they had a...
Taking the Pulse of Beauty M&A 2024: Makeup Is Off to Slow Start, but New Skin Care Players Are...
WWD· 5 days agoSkin care, meanwhile, is showing signs of life with Byoma venturing into market, and rumors swirling...
Meet the People’s Princesses of BeautyTok
WWD via Yahoo News· 2 days agoTikTok's burgeoning beauty stars are combining product prowess with a storytelling finesse almost reminiscent of beauty's YouTube golden era — but...